decision 01
A short, declarative statement of what you decided.
The reasoning, the option you rejected, and what it cost. Two or three sentences is plenty.
SCREEN / BEFORE-AFTER
Caption: what the reader is looking at.
01
The problem
What was actually going wrong, for whom, and how you know. Name the evidence: what you heard in interviews, what the analytics showed, where people gave up. Resist describing the solution here.
A short verbatim quote from a real user that makes the problem impossible to argue with.
02
What I found
How you looked into it, and the two or three findings that changed the direction of the work. Findings, not activities. Nobody needs to know you made an affinity map unless it changed your mind about something.
00%
What this number measured and why it mattered.
00
A second figure, or cut this card if you only have one.
03
The decisions
This is the section that earns the site's thesis. For each meaningful call, say what you chose, what you gave up, and why. Duplicate the block below per decision.
decision 02
The second call you had to make.
The reasoning, the option you rejected, and what it cost.
SCREEN / BEFORE-AFTER
04
Where it landed
What shipped, and what changed as a result. If you have numbers, use them. If you don't, say what you observed and be honest that it's qualitative. Then: what you'd do differently, and what you're still unsure about. That paragraph is worth more to a hiring manager than another screenshot.